Subaru Scores a Triple in Kelley Blue Book’s Brand Image Awards

June 4th, 2021 by

Creating a brand that is synonymous with quality and earns consumers’ trust is the holy grail for product manufacturers. That’s why we’re so excited that Subaru has come out on top in three categories of Kelley Blue Book’s annual Brand Image Awards:

  • Best Overall Brand
  • Most Trusted Brand
  • Best Performance Brand

“Brand” originally was just the name and logo of any product, but as consumers have come to attribute more meaning to individual brands, brand has grown to mean much more. And it’s these often intangible qualities that the Kelley Blue Book “Brand Watch” study tracks.

Every year, the authoritative vehicle valuation and automotive research organization gathers insights from more than 12,000 new vehicle shoppers online at Findings are analyzed to plumb how consumers perceive various factors that help them arrive at purchasing decisions.

“More than mere transportation, new cars, trucks and SUVs are the ways that consumers can satisfy their need to get around and say something about themselves,” the awards announcement explained.

Subaru won the “Best Overall Brand” for the second year in a row. Kelley Blue Book praised Subaru for redesigning its vehicles to be “more upscale [with] more advanced safety than ever before. Subaru has established a reputation as a company that provides standard all-wheel-drive on its SUVs and sedans, and is also known for its acclaimed EyeSight suite of driver assists.”

That goes hand-in-hand with Subaru’s “Most Trusted Brand” award, which it has won seven times. “For decades, Subaru has shown its solid commitment to safety and all-wheel drive as cornerstones for the brand,” according to Kelley Blue Book. Subaru has been singularly successful in sharing the message with drivers. Here in the Rocky Mountains, safety and all-wheel drive are very important.

But…where does “Best Performance Brand” come in – for the second year in a row, no less? According to, safety and all-wheel drive are important, “But this company is also known for having a wild streak.” The Subaru BRZ sports coupe, the WRX and WRX STI performance sedans in particular “are a blast to drive, offering thrills at an affordable price.”

So, whether your choice of the best vehicle for your lifestyle veers more toward safety or thrills, Subaru has what you’re looking for, sometimes wrapped up in one model. Visit us at Schomp Subaru on Havana and see for yourself.